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Service-led websites

Websites for Service Businesses

Professional monthly websites for service-led businesses that need to present their work clearly, build trust quickly and help customers understand what they offer before making an enquiry.

No upfront setup fee. Just a polished website, useful back office tools, hosting, support and a simple way to keep your services, prices and gallery up to date.

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No upfront setup fee · From £35/month · Unlimited services & prices · Gallery updates · Support included
No upfront setup fee
Monthly websites from £35
Unlimited services and prices
Hosting and support included
Built for service-led businesses

A polished online home for businesses that sell services

Whether you run a beauty business, nail salon, barber shop, tattoo studio, wellness service, trade business or professional service, your website should make it easy for people to understand what you do, what you offer and how to take the next step.

Start with £0 upfront No setup fee. Start with a monthly website plan designed to make a professional online presence more accessible.

No upfront cost to get started

The service-led website route is designed with no upfront setup fee. Instead of paying a separate build cost before your website begins, you can start with a monthly plan that includes the website, hosting, support and selected back office tools.

This makes it easier for small service businesses to get a professional website in place without needing to commit to a large one-off project cost.

Professional website A polished online home shaped around your services, customer journey, brand and business goals.
Back office login Manage selected areas of your website yourself, including gallery images, services and prices.
Services & prices Add and update unlimited services and prices so your website stays clear and accurate.
Ongoing support Hosting, website support and maintenance are included within your monthly plan.
View Monthly Plans
Service business website design by Black Pastel
Clearer service information

Help customers understand what you offer

When someone lands on your website, they need to quickly understand your services, prices, experience and how to contact or book with you. A strong service-led website helps remove confusion and builds confidence before a customer gets in touch.

Your services and prices section gives you a clear place to present what you offer, and your back office gives you the ability to keep that information updated over time.

This means your website can stay useful as your services change, your prices develop or your business grows.

Why it works

Designed around how service businesses win trust

This route is built for businesses that need to present services clearly, show examples of their work and make it easier for customers to enquire or book.

Look more professional

A polished website gives your business a stronger, more trustworthy presence than relying on social media alone.

Explain your services

Use your services section to show what you offer, how your services work and what customers can expect.

Keep prices current

Update your pricing whenever your business changes, without needing to ask for every small website edit.

Show your work

Use your gallery to show examples, results, spaces, treatments, projects or finished work.

Guide enquiries

Clear calls to action help customers know whether to enquire, request a quote, message you or book.

Grow when ready

Start with a professional website, then add appointment booking, ecommerce or extra back office tools later.

Built for services

Services & Prices

The services and prices feature is designed for service-led businesses that need a clear, manageable way to keep their website accurate as their offer changes.

You can add unlimited services, update prices, adjust descriptions and keep your service information current through your client back office.

Compare Plans
Unlimited services Add as many services as your business needs, without being limited to a small fixed number.
Price updates Keep pricing accurate as your service list changes, develops or grows over time.
Clear descriptions Explain what each service includes so customers understand what they are enquiring about.
Gallery support Pair service information with a gallery that shows your work, results, space or projects.
What customers need

A website makes choosing your service easier

Your website helps customers understand your work, compare services, check prices and feel more confident before they contact you.

Clear service details

Customers can see what you offer without needing to search through social posts or message for basic information.

Easy price guidance

Visible prices or guide pricing helps customers understand what to expect before making an enquiry.

More confidence

A professional website with clear services, images and contact details helps your business feel more established.

Monthly plans

No setup fee. Choose the plan that fits your business.

Both service-led website plans include a professional website, hosting, support, a basic custom email address and your own back office login. The difference is how much room you need for pages, images and growth.

Essential

Essential

£35/month Then £25/month after year one
  • No upfront setup fee
  • 5 page professional website
  • Hosting included
  • Ongoing support included
  • One basic custom email address
  • Private client back office login
  • Gallery section with up to 40 images
  • Services and prices section
  • Unlimited services and prices
  • 12 month minimum term
Best for service-led businesses that want a professional website, a clear services and prices area, gallery updates and a manageable monthly cost.
Premium

Premium

£50/month For more content and stronger visibility
  • No upfront setup fee
  • Up to 8 page professional website
  • Hosting included
  • Ongoing support included
  • One basic custom email address
  • Private client back office login
  • Gallery section with up to 80 images
  • Services and prices section
  • Unlimited services and prices
  • Priority support
  • More room for detailed content
Best for service businesses that need more pages, more imagery, stronger content and extra support as they grow their online presence.
Future Growth

Future Growth

From +£5/month Optional extras when your business is ready
  • Additional website pages
  • Extra editable sections
  • Appointment booking tools
  • Deposit or payment features
  • Online shop upgrades
  • Additional back office tools
  • Upgrade without starting again
Start with the website your business needs now, then build on it later with appointment booking, payments, ecommerce or more advanced functionality.
The editable sections are set as part of the service-led website route. For this route, the editable areas are designed around gallery updates and unlimited services and prices.
How it works

A simple route from enquiry to launch

The process is designed to be straightforward, supportive and shaped around the way your service business works.

1

Share your business

Tell us about your services, pricing structure, customers, style and what your website needs to communicate clearly.

2

Choose your plan

Select Essential or Premium depending on how many pages, images and content areas your service business needs.

3

We build your website

Your website is created around your services, gallery, customer journey and business goals, with the relevant back office tools set up.

4

You stay supported

After launch, your hosting, support and maintenance continue as part of your monthly website plan.

Service-led website planning and design
Common questions

Before you start your service business website

Is there really no setup fee?

Yes. The service-led website route has no upfront setup fee. The website, hosting, support and selected back office tools are included within the monthly plan.

Who is this website route for?

This route is for service-led businesses such as beauty businesses, nail salons, barbers, tattoo studios, wellness services, trades, consultants and other businesses that sell services or expertise.

What can I update myself?

The editable sections are set as part of this website route. For service-led websites, this usually means gallery updates and unlimited services and prices.

How many services can I add?

You can add unlimited services and prices through the service-led back office tools, so your website can grow with your business.

What is the difference between Essential and Premium?

Essential includes a 5 page website, up to 40 gallery images, and unlimited services and prices. Premium gives you up to 8 pages, up to 80 gallery images, priority support and more room for detailed content.

Can I add appointment booking later?

Yes. You can start with a professional website first, then add appointment booking, deposits, payment features or more advanced back office tools later when your business is ready.

What happens after the first year?

The Essential plan reduces from £35/month to £25/month after year one. Premium remains £50/month because it includes additional content capacity, priority support and more room for growth.

Service-led websites by Black Pastel

Ready to give your service business a clearer online presence?

If you sell services, treatments, appointments, expertise or project-based work, this website route gives customers a clear place to understand what you offer, trust your business and take the next step.

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