Black Pastel | Artisan Website Solutions
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Independent makers

Websites for Makers & Traders

Professional monthly websites for independent makers, artisans, market traders and small brands that sell at shows, craft fairs, pop-ups, seasonal events and outdoor trading spaces.

No upfront setup fee · From £35/month · Gallery updates · Where to Find Us tools · Support included
No upfront setup fee
Monthly websites from £35
Gallery and event updates
Hosting and support included
Built for event-led businesses

A proper online home for makers, traders and artisans

Social media is useful, but it should not be the only place your business lives online. Posts get buried, information becomes hard to find, and customers who meet you at a market, craft fair or pop-up need one clear place to come back to. Your website gives them that place.

Start with £0 upfront No setup fee. Start with a monthly website plan designed to make a professional online presence more accessible.

No upfront cost to get started

The independent maker website route is now designed with no upfront setup fee. Instead of paying a separate build cost before your website begins, you can start with a monthly plan that includes the website, hosting, support and selected back office tools.

This makes it easier for small makers, artisans and traders to get a professional website in place without needing to commit to a large one-off project cost.

Professional website A polished online home shaped around your products, story, trading style and customer journey.
Back office login Manage selected areas of your website yourself, including gallery images and upcoming locations.
Where to Find Us Show customers where they can find you next at markets, pop-ups, craft fairs, shows and events.
Ongoing support Hosting, website support and maintenance are included within your monthly plan.
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Independent maker stall at a market or craft event
More than social media

Help customers find you after the event

If someone discovers you at a market, show, craft fair or pop-up, your website gives them one clear place to visit afterwards. They can view your work, read about your business, check your upcoming locations and contact you without scrolling through old posts.

This is especially useful for makers and traders who rely on in-person sales but want customers to remember them, return to them and buy from them again.

Your website becomes the place that connects your real-world trading with a stronger online presence.

Why it works

Designed around the way independent sellers trade

This route is built for businesses that sell visually, trade in person, attend events and need a simple way to keep customers updated between trading dates.

Look more established

A professional website gives your business a more polished and trustworthy presence than relying on social media profiles alone.

Show your work properly

Use your gallery to showcase your products, stall displays, handmade work, seasonal collections or event setup.

Promote where you’ll be next

Keep upcoming markets, craft fairs, shows, pop-ups and outdoor trading locations visible in one clear place.

Make repeat visits easier

Customers who meet you once can come back to your website later without needing to search through social media.

Update it yourself

Your back office gives you a simple way to manage selected parts of your website without touching code.

Grow when ready

Start with a professional website, then add extra pages, order tools or ecommerce later as your business grows.

Built for markets

Where to Find Us

The Where to Find Us feature is designed for makers and traders who need to show upcoming markets, shows, pop-ups, craft fairs, seasonal events and outdoor trading dates clearly.

Expired events can be hidden from the public site so the section stays focused on what is coming up next, helping your website feel current and uncluttered.

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Upcoming dates Show customers where you will be trading next and keep event details easy to find.
Market details Add location names, dates, times and useful customer information for each event.
Event images Add images to location posts so customers can recognise your stall, setup or products.
Cleaner updates Keep the public page focused on upcoming events rather than leaving old dates visible.
What customers need

A website makes buying from you feel easier

Your website helps customers trust your business, understand what you make, find your next event and contact you with confidence.

Clear contact details

Customers know where to go if they have a question, want to order, or need to ask about your products.

One place for updates

Your latest locations, images and business information are easier to find than buried social media posts.

More confidence

A proper website helps your business feel more established, especially for customers discovering you for the first time.

Monthly plans

No setup fee. Choose the plan that fits your business.

Both independent maker website plans include a professional website, hosting, support, a basic custom email address and your own back office login. The difference is how much room you need for pages, images and event-led updates.

Premium

Premium

£50/month For more content and stronger event visibility
  • No upfront setup fee
  • Up to 8 page professional website
  • Hosting included
  • Ongoing support included
  • One basic custom email address
  • Private client back office login
  • Gallery section with up to 80 images
  • Where to Find Us section
  • Up to 4 upcoming active locations shown at a time
  • Up to 6 stored location entries in total
  • Up to 4 images per location post
  • Expired events hidden from the public website
  • Auto-updating next event homepage highlight
  • Priority support
Best for businesses attending regular markets, shows, pop-ups or events who need more space, more imagery and stronger visibility for upcoming trading dates.
Future Growth

Future Growth

From +£5/month Optional extras when your business is ready
  • Additional website pages
  • Extra editable sections
  • Order request options
  • Online shop upgrades
  • Payment features
  • Additional back office tools
  • Upgrade without starting again
Start with the website your business needs now, then build on it later with extra pages, ecommerce tools or more advanced functionality.
The editable sections are set as part of the independent maker website route. For this route, the editable areas are designed around gallery updates and Where to Find Us updates for markets, shows, pop-ups, craft fairs, seasonal events and outdoor trading locations.
How it works

A simple route from enquiry to launch

The process is designed to be straightforward, supportive and shaped around the way your business trades.

1

Share your business

Tell us about what you make, where you sell, your style and what your website needs to help customers understand.

2

Choose your plan

Select Essential or Premium depending on how many pages, images and event-led features your business needs.

3

We build your website

Your website is created around your content, products, imagery and trading style, with the relevant back office tools set up.

4

You stay supported

After launch, your hosting, support and maintenance continue as part of your monthly website plan.

Independent maker website planning and design
Common questions

Before you start your maker website

Is there really no setup fee?

Yes. The independent maker website route now has no upfront setup fee. The website, hosting, support and selected back office tools are included within the monthly plan.

Who is this website route for?

This route is for independent makers, artisans, handmade brands, market traders, food sellers, florists, jewellers, artists and small brands that sell at shows, craft fairs, pop-ups, seasonal events or outdoor trading spaces.

What can I update myself?

The editable sections are set as part of this website route. For independent maker websites, this usually means gallery updates and Where to Find Us updates for markets, shows, pop-ups and event locations.

What is the difference between Essential and Premium?

Essential includes a 5 page website, up to 40 gallery images, and up to 2 images per location post. Premium gives you up to 8 pages, up to 80 gallery images, up to 4 images per location post, priority support and an auto-updating next event homepage highlight.

Can I add an online shop later?

Yes. You can start with a professional website first, then add ecommerce, order request tools or payment features later when your business is ready.

What happens after the first year?

The Essential plan reduces from £35/month to £25/month after year one. Premium remains £50/month because it includes additional content capacity, priority support and stronger event-led features.

Independent maker websites by Black Pastel

Ready to give your business a proper online home?

If you sell at markets, shows, craft fairs, pop-ups, seasonal events or outdoor trading spaces, this website route gives customers a clear place to find you, trust you and return to your work.